Industry Spotlight on the latest news, research releases etc.Typically sent as emails, sending housekeeping updates isn't the most exciting subject, but it's important to get everyone on the same page. "Housekeeping" updates such as the use of meeting rooms, car parks etc.Perhaps it's general performance updates on company-wide KPIs to keep everyone laser-focused on the company's goals. It may be from the IT team notifying of upcoming technology updates or planned outages. Got new articles on your intranet that you want to drive traffic to? Give your newsletter a section to advertise any updates that are relevant to your employees. What's new on the intranet, performance updates, IT updates etc.So when you survey employees, show them the results of their feedback and more importantly what actions will be taken to address this feedback. Lift the profile of your in-house experts or industry leaders with knowledge articles or interviews which share interesting insights. "Did you know?" from subject matter experts.When spoken about honestly and openly it can compel staff to get behind an organization, instead of feeling left out or unheard. Often you will need to use multiple channels to share information regarding changes, so using a company newsletter can help with spreading the message.īad news or unexpected changes may be included in this section. When change is on the horizon it's best to prepare everyone so they feel included and up to date, and so you can soothe any concerns. Organizational changes and other important news.Regular features and interactivity in the form of reader feedback, quizzes and surveys, and user-generated content can also encourage readership. To increase readership and engagement, an employee newsletter should contain fun and engaging content as well as business content. Test things like different subject lines, newsletter names, layouts, content topics, writing styles, formatting and media.Ī casual tone is usually appropriate for a staff newsletter. You can also utilize channels such as surveys to ask staff directly what they'd like to be included.Įxperiment to see what works best. When you know what's working and what's not, you can ensure content is always focused on what employees want. Use insights from previously sent newsletters. It can be helpful to include search functionality which allows employees to find articles of interest from current or past editions. Allow employees to navigate to more detailed content if they wish, either within the newsletter, on the intranet, or elsewhere.
Articles should be presented to the reader as concise summaries or teasers. Successful employee newsletters typically have engaging, fun and social content balanced with relevant business news and insights. How do you engage employees in a newsletter? Celebrating success, showcasing teambuilding events and other employee highlights keeps everyone connected and engaged. Newsletters are a great way to foster good company culture by sharing employee-focused content. The newsletter can contain notices on marketing updates, HR communications, or other messages that would fill up inboxes as separate emails arriving at different times.Īppropriate newsletter articles can promote and share information or content in other communications channels, such as your intranet. They allow you to share the activities and news from one division across the wider organization.Ī company newsletter provides the means to aggregate mass email messages and reduces email overload for employees. What are the benefits of an employee newsletter?Įmployee newsletters are a great way to break down silos within an organization. How do you engage employees in a newsletter?.What are the benefits of an employee newsletter?.It's a lot to juggle but well worth it when you find your rhythm. By keeping your content relevant, you'll ensure employees find value and keep reading.Įmployee newsletters need to balance content that focuses on business, employee, customer and entertainment-centric content. So how do you compete with the noise and get your newsletters read?Įngaging and fun content can help increase the readership of an employee newsletter, but don't lose sight of your communications objectives. This is on top of messages via chat apps, project management tools, video calls, and other channels.
Reports show professionals are spending 2.6 hours in their inboxes and receive 120 messages per day, if not more. Today’s digital newsletters are rich multimedia tools for building employee engagement and changing behaviors.Įmployees today are inundated with information coming from a variety of communication channels. Gone are the days of flat, uninspired corporate newsletters which drown staff in floods of text. Employee newsletters have come a long way.
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